The released promotional music video features Kapoor through snippets from the song " Ilahi". The music video of the encore version of the song is primarily focused on the wedding preparations of Kalki Koechlin, while the music video of the original version mainly focuses on the relationship of Padukone and Ranbir Kapoor, along with the wedding ceremony of Koechlin with Aditya Roy Kapur and Kapoor's dream to wander and discover the world. In an interview with NDTV, Deepika Padukone picked the song as one of her favourite songs from the film and said it is the only song she "constantly heard on loop".
That time helped me in becoming a better musician". Regarding his association in the song as a music producer, Singh stated "It was a lean phase. Singh produced another track from the film, titled "Balam Pichkari" which is sung by Vishal Dadlani and Shalmali Kholgade. It is produced by Arijit Singh who also rendered the encore version of the same song.
The song is shot at several locations from Rajasthan, and cinematography for the video is done by V. The song is a soothing melody with a Sufi touch to it, in a mix of rustic and western tunes.
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